THE FAIRYTALE OF HOI AN
If its lantern-lined, bougainvillea-draped streets could speak, how many stories could the charming old town of Hoi An tell? Countless. Then it’s no wonder that with its gorgeous architectural blend, mouth-watering cuisine, and intoxicating mix of cultures that Hoi An is Vietnam’s most popular, must-see tourist destination, recently voted by Travel + Leisure as the world’s best city.
Hoi An is like a fairytale – its charms extend beyond the imagination. Designated an UNESCO World Heritage Site in 1999, this ancient trading port that sports European, Vietnamese, Japanese, Dutch, and Chinese architecture peeking out between boutique artisanal shops, vintage historic houses, and picturesque cafes. In the evening, hanging lanterns illuminate the streets while floating paper baskets holding candlelight drift down the river. Since Hoi An is just one of a few port cities that survived the Second Indochinese War unscathed, it has become a unique gem in Vietnam’s tourism crown, allowing visitors to glimpse at Vietnam from another time period.
While the old town is a dream, Hoi An has plenty more to offer visitors, from funky beaches and exceptional food to vibrant countryside and artistic traditions. Check out our collection of tailor-made Hoi An itineraries here, or keep reading for more Hoi An travel inspiration below.